Anthropologie has partnered with Pinterest to create its Holiday Showhouse, a fully shoppable pop-up in a Brooklyn Heights brownstone. The pop-up, open from Oct. 11-15, will have unique Pinterest QR codes in each room that take visitors to shoppable boards on Anthropologie’s Pinterest profile, extending the in-person experience to the digital world.
Additionally, Pinterest creators Brigette Romanek, Benjamin Reynaert, Mallory Fletchall, Whitney Leigh Morris and more will bring these trends to life through social content utilizing the products featured in the Showhouse.
Anthropologie CMO Elizabeth Preis revealed the retailer’s strategy for attracting multiple age groups as customers in June 2023.
In addition to unveiling new features for users and new advertising formats in September 2023, Pinterest has been working with individual retailers on special time-limited promotions, such as the May 2023 partnership with Banana Republic on “Wedding Week” programming.