H&M’s New SoHo Location Features Secondhand Shop-in-Shop
Inside H&M’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb. 7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section….