Bergdorf Goodman Boosts Circularity Efforts with New ‘Conscious Closet’ Service
Bergdorf Goodman has launched its Conscious Closet program, designed to extend the useful life of customers’ luxury goods through a range of personal styling, alteration, repair and resale services. The new offering will be a central element in parent company Neiman Marcus Group’s commitment to extend the useful life of 1 million luxury items through circular services by 2025.
Conscious Closet is operating as an extension of the retailer’s personal shopping service with the help of several partners; and specific services include:
- Editing — in partnership with their personal shopper or stylist, Bergdorf Goodman clients will have the opportunity to participate in an at-home closet editing service, receiving advice on what to keep and how to make these items feel fresh;
- Repair — Santana Leather Care has been a longstanding partner of Bergdorf Goodman, providing expertise in the care and craft of leather-made items. Customers can now receive restoration services including resoling and stretching, re-dyeing and re-finishing leather, cleaning and replacing linings, replacing hardware and more;
- Alteration — Bergdorf Goodman’s on-site atelier offers clients access to a range of alteration services, from hemming to more complicated tailoring or restyling wardrobe staples in a new way. Alteration services can be accessed at home, in the fitting room or virtually;
- Reselling — in 2019, Neiman Marcus Group made a long-term equity investment in resale platform FashionPhile. Now, Bergdorf Goodman Personal Shoppers will facilitate the sale of clients’ past luxury investments with FashionPhile in exchange for Bergdorf Goodman gift cards; and
- Donations — Neiman Marcus and Bergdorf Goodman have partnered with Give Back Box to facilitate the donation of customers’ gently used clothing, shoes, accessories and jewelry to local participating charities.
“We’re thrilled to be launching Conscious Closet, an integrated set of service offerings that combine our efforts in circularity with our legendary client experience,” said Melissa Xides, Chief Retail Officer of Bergdorf Goodman in a statement. “The program has been designed to extend the use of the beloved items in our customers’ closets, and we’re certain this first-of-its-kind program will be a welcome addition to the services we provide our customers.”