Brooks Running Speeds Up Sustainability Efforts with New Resale, Supply Chain Traceability Initiatives

Brooks Running is furthering its sustainability efforts through new partnerships with Trove and TrusTrace.

Performance running footwear and apparel company Brooks Running has launched two new initiatives to enhance its sustainability efforts — a recommerce program powered by Trove and a partnership with TrusTrace to support its responsible sourcing initiatives.

New Resale Program will Fund Other Sustainability Efforts

Brooks Running ReStart recommerce program.
Photo courtesy of Brooks Running

The new ReStart recommerce program will see gently used Brooks footwear refurbished and resold, advancing the company’s goal of extending the life of Brooks gear while also providing a revenue source for future sustainability initiatives.

The ReStart program will incorporate three grade ranges — Like New, Great and Good — across a variety of Brooks’ footwear styles, including fan favorites such as the Ghost and Glycerin and speed product such as the Hyperion franchise. Resale prices will start at 35% off MSRP.

“Through ReStart, we can create new pathways into the brand and reach a growing community of conscientious consumers,” said Melanie Allen, Chief Marketing Officer at Brooks in a statement.

“Recommerce allows us to keep gear on the run while supporting our aim to take responsibility for the impact of our business,” added Dave Kemp, Director of Corporate Responsibility at Brooks in a statement. “The launch of ReStart is an important step in the brand’s long-term, science-backed approach to sustainability.”

Enhanced Supply Chain Visibility will Benefit Brooks and its Customers

Brooks also has selected supply chain traceability platform TrusTrace to deepen visibility across its manufacturing supply chain and help identify and mitigate responsible sourcing and business continuity risks.

By the end of 2022, 100% of Brooks’ Tier 1 factories were using TrusTrace, with more than 130 Tier 2 and more than 70 Tier 3 factories invited to the platform. Moving forward, Brooks will use TrusTrace at the individual product level, enabling deeper transparency to consumers about where Brooks’ products and materials are manufactured while also improving the efficiency of chain of custody data collection for compliance with laws and regulations.

“Visibility into the factories that manufacture Brooks products, materials and raw materials is critical to ensure that our responsible sourcing standards outlined in our Supplier Code of Conduct are upheld,” said Kemp in a separate statement. “The expansive and complex nature of our manufacturing supply chain makes this visibility difficult. TrusTrace enables us to identify and mitigate responsible sourcing and business continuity risks and increase due diligence for customs compliance.”