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In the competitive e-commerce space, setting the right pricing strategy is key to attracting and building loyalty among your wholesale customers. As an online business owner, you likely understand the power of offering enticing deals to your clientele. This is where discount rules for WooCommerce come into play. By using discount rules for WoocCommerce, you…
By: Doug Wyatt (VP, Sales & Marketing – SPARXiQ) At various industry events this year, a recurring topic has been the importance of a well-thought-out talent strategy. It’s not merely about having any talent strategy but developing one that enables you to thrive in the face of today’s talent challenges. Many distributors have expressed a…
By Steve Levy, VP of Enterprise Automation, Infor Across most industries, the buzz is about finding use cases that promote the value of artificial intelligence. But, how will the distribution industry specifically benefit? And, where can AI create value for your business and workers? First, there was robotic process automation (RPA), and then chatbots. They…
Improving the customer experience has always been at the forefront of business-to-consumer relationships. However, the times have shifted, and today’s B2B buyers expect no less. In today’s wholesale landscape, enhancing the B2B customer experience has become a competitive necessity. The B2B customer experience encompasses every touchpoint and interaction clients have with your business. If you…
Savvy wholesalers know how powerful B2B email marketing is in engaging and converting customers. When leveraged effectively in the onboarding process, this tool can set the tone for the entire business relationship. The way you introduce your business, products, and services through your onboarding emails can impact the customer’s perception of your brand. Getting this…
Fostering B2B customer loyalty is critical to the long-term success of your wholesale business. After all, loyal customers are your business’ foundation, offering a steady revenue stream and acting as advocates for your brand. Unfortunately, in an era where customers have endless options, it can be challenging to retain customers and stand out from the…
As a wholesale business owner, you’re constantly seeking ways to attract and retain customers while also growing your bottom line. In the realm of wholesaling, implementing the quantity discount model is one of the most effective ways to do this. This strategy entails rewarding your customers by offering bigger discounts as they buy more. Sounds…
Did you know that 72% of today’s B2B buyers start their purchasing journey online? In today’s digital age, you’ll want to make sure you create a good first impression the moment B2B buyers find you. This is where your B2B registration form shines–a critical touchpoint in your customer’s buying journey. A well-crafted B2B registration form…
Eric Hoplin, CEO of the National Association of Wholesale Distributors (NAW), recently joined the DCKAP Driven podcast, a video show that explores leaders’ stories, digital journeys, and insights on trends in distribution. Hosted by Karthik Chidambaram, the discussion dove deep into the future of distribution, addressing the challenges and strategies essential for next-generation distributors. Building…
If you run a wholesale business, you likely have a wide array of products you offer to your valued B2B clients. Leveraging an intuitive, easy-to-navigate wholesale catalog is one of the best ways to maximize your sales and give your customers the best shopping experience. However, product catalog management can be a complex task, especially…
