B2B Customer Acquisition: Strategies To Grow Your Wholesale Customer Base

Continuously expanding your wholesale customer base is a key driver of business growth and sustainability. This is why B2B customer acquisition should also be an essential focus of your strategies. Fortunately, the digital age provides wholesalers like you with countless opportunities to acquire new customers!  In this guide, we’ve enumerated key B2B customer acquisition strategies…

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WooCommerce Ordering Guide: How To Create Multiple Wholesale Order Forms

Creating a seamless ordering experience is crucial for WooCommerce wholesalers like yourself. While providing a single WooCommerce ordering form is a typical choice for most business owners, there are instances where implementing multiple order forms can benefit your operations. Wholesalers offering a large selection of product categories or catering to different customer segments will find…

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Understanding the B2B Buyer

Written By: Tracy Buelow, Vice President of Category Management at Zoro.com E-commerce and marketplace buying behavior continues to grow in the B2B space, and based on recent studies, those behaviors are here to stay. According to a recent survey, more than 50% of B2B buyers make a daily digital purchase of a good or service…

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Business Risk Mitigation: How To Protect Your Wholesale Business

The business landscape is always changing and evolving. As a wholesaler in a dynamic industry, your journey is often marked by several challenges and uncertainties – from supply chain disruptions to market changes and disruptive technologies. The key to thriving lies in implementing effective business risk mitigation strategies.  Neglecting to address these challenges can impact…

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New Year’s Profit Resolution

Silhouette of construction worker with crane and cloudy blue sky for preparation of welcome 2024 new year party and change new business. By David S. Bauders, CEO SPARXiQ After the winter holiday break, and a period of reflection and introspection, distribution executives return to work facing the business imperatives of driving growth, profitability and strategic…

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WooCommerce Registration: Manual vs Automated Approvals (A Guide For Wholesalers)

As a WooCommercer wholesaler, the efficiency of your B2B customer registration plays a crucial role in your client’s overall journey. Your WooCommerce registration is typically one of the first touchpoints your customers encounter, shaping their impression of your business and building a foundation for a lasting partnership.  This leads us to another important question: “How…

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