Cultureverse: Creating Virtual Experiences with Intention and Impact


Walmart partnered with People of Crypto (POC) Lab to develop an interactive, virtual odyssey designed to commemorate Hip Hop’s 50th anniversary. The virtual experience is designed as a “choose your own journey” experience, where visitors can learn, network and simply enjoy the space, creating new opportunities for the retailer to blend “IRL” (in real life) and “IVL” (in virtual life) experiences.

During this episode of Experience Insiders, POC Lab Co-founder and CEO Simone Berry gives Retail TouchPoints an exclusive look into the strategy and execution of Cultureverse, and shares her candid insights on what it takes to design an engaging and measurable virtual experience.