Dior to Offer Beauty Customers Live Virtual Consultations

Dior has launched new live beauty consultations for online customers.

Parfums Christian Dior, the perfumery and cosmetics division of LVMH Group’s Christian Dior, has debuted a live online consultation service for its beauty customers.

The new offering allows customers to “try on” makeup virtually with AR while getting live advice from a Dior salesperson, using tech from virtual try-on solution Perfect Corp. and live shopping solution Bambuser.

This is Dior’s sixth collaboration with Perfect Corp for virtual makeup try-on solutions across the Dior website, retailer websites, Google platforms, WeChat and the Taobao Mini Program (AR try-on services on the Chinese ecommerce site Taobao).

“This collaboration of Dior x Perfect x Bambuser marks a significant milestone for our Maison and presents a tremendous opportunity for growth and innovation,” said Elodie Planchon, Direct-To-Consumer Marketing Director at Parfums Christian Dior in a statement. “We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations.”