Eyebuydirect Establishes First Physical Location in California’s Orange County

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance.

Additionally, Eyebuydirect has partnered with a neighboring LensCrafters location, giving shoppers the opportunity to receive comprehensive eye exams conducted by certified opticians.

“This represents a significant milestone in our journey, as we strive to enhance accessibility and convenience for our valued customers,” said Sunny Jiang, CEO of Eyebuydirect in a statement. “We envision the launch of more physical touch points in the future.”

Customers can use the iPads located at the Eyebuydirect kiosk to browse and order from the retailer’s catalog of more than 3,000 styles online, and the retailer also offers virtual try-on technology. Whether they place the order there or from their own device, glasses will be delivered within seven to 10 business days; returns and exchanges will be processed online.