After linking its loyalty program with Dick’s Sporting Goods in 2021, Nike is now partnering with Hibbett on a similar “connected partnership.” Members can now link their Nike membership and Hibbett Rewards accounts on the Hibbett website . First-time subscribers can also go to the Hibbett site to register for a new account and immediately link the programs.
The integrated Hibbett Rewards X Nike membership program will give consumers access to new benefits and elevated retail experiences when they purchase Nike and Jordan products in Hibbett stores or online. For example, members will get access to exclusive products and outfit bundles, unique community experiences and personalized content.
Hibbett is celebrating the union with a revamped Hibbett Rewards site, app and in-store signage surrounding the program. Over the coming weeks, the sporting goods retailer will also drop four new episodes of its Small-Town Sneakerhead video series to feature consumers touting their extensive footwear collections, which will undoubtedly feature Nike and Jordan gear.
“The future of our marketplace is a connected one,” said Jason Kirrer, VP of Nike North America Marketplace Partners in a press release. “We are excited to team up with Hibbett to launch our next connected partnership, providing consumers with exclusive experiences, personalized content and early access to Nike and Jordan member products.”
Jared Briskin, EVP of Merchandising and Supply Chain at Hibbett added that this integration will “transform” how the companies engage with members across touch points and will help “further solidify our leading differentiated retail experience in underserved communities.”