How To Reach Retail Customers In Spite Of Their Cocoons

Let’s admit it; we are now a society of individual planets.

We’ve created our own worlds by letting in just what we want to…

Trump smackdown videos…yes

Cat videos…no


Candy Crush…no

People who like X…yes

People who believe in Y…no

We have surrounded ourselves with images, content, and opinions to protect ourselves from the fear of the outside world.

Actually, we haven’t created worlds as much as we have created cocoons.

With every new friend we add, video we share, or product we like, the web shapes itself more closely around our cocoon.