Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.
Within the app platform, the retailer’s &Rewards program has a new user interface that gives members the ability to choose how they want to redeem their points. They can bank them for conversion to &Rewards Cash, which is available for nearly any in-store or in-app purchase, or a per-gallon fuel discount at the pump.
As a thank you to &Rewards members who signed up prior to the program’s launch on Aug. 1, Kum & Go will double their existing point totals as they enter the new program.
Kum & Go was purchased by c-store retailer Maverik in April 2023, making it part of a chain that operates a total of 800 stores.