Lowe’s Launches New Loyalty Program for DIYers

Lowe's has launched a new rewards program for its DIY customers.

Lowe’s has launched a new loyalty program for “DIYers” that will sit alongside its existing MVP loyalty program for home improvement professionals. The new MyLowe’s Rewards program will offer do-it-yourself customers exclusive savings on items they need for their homes and allow them to earn rewards toward future purchases.

“Lowe’s has been serving DIY customers for more than 100 years, and now we’re rewarding their longtime loyalty by offering even more value when then they shop with MyLowe’s Rewards,” said Marvin Ellison, Chairman and CEO of Lowe’s in a statement. “We created this loyalty program with their home improvement needs in mind, just as we did with the MVP Pro Rewards program for our Pro customers. With MyLowe’s Rewards, Lowe’s is now the only national home improvement retailer with distinct loyalty offerings that cater to both Pro and DIY customers.” 

Image of MyLowe's Rewards app dashboard.
Image courtesy Lowe’s

MyLowe’s Rewards is available now to customers in select regions and will expand nationwide in March. Benefits include: 

  • Points earned on eligible purchases toward MyLowe’s Money; 
  • Free standard shipping with no or lower minimum spend on eligible purchases; 
  • Free member-only gifts; 
  • Free Lowe’s DIY-U kids’ and garden workshops; 
  • Savings through exclusive offers and early sales notifications; and 
  • A customized in-app experience that allows members to track their points progress, explore previous purchases and receive personalized recommendations. 

The program features three tiers, with new benefits unlocked at each status level. New members start at the Bronze Key tier and increase in status the more they shop and engage with Lowe’s. Statuses and benefits include: 

  • Bronze Key: Earns one point per dollar, plus free standard shipping on eligible purchases of $35 or more; 
  • Silver Key: Earns 1.25 points per dollar, plus free standard shipping with no purchase minimum on eligible items; and 
  • Gold Key: Earns 1.5 points per dollar, plus free standard shipping with no purchase minimum on eligible items. 

MyLowe’s Rewards credit card holders will receive a free upgrade to Silver Key status. Current Lowe’s Advantage credit card holders will automatically transition to the MyLowe’s Rewards credit card in March and will continue to save 5% every day on eligible purchases while earning points and rewards. 

“We designed MyLowe’s Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families,” said Jen Wilson, SVP, Enterprise Brand and Marketing at Lowe’s in a statement. “These customers are trying to make the most of their homes while also looking for experiences for their families. Benefits they want, like free gifts and kids’ workshops, are small ways we can thank our customers for choosing Lowe’s — all while saving them money along the way.” 

MyLowe's Rewards benefits grid based on earning tier.
Image courtesy Lowe’s