Macy’s Brings in McKinsey Consultant as New Chief Customer and Digital Officer

Max Magni, new Chief Customer and Digital Officer, Macy's.

Macy’s, Inc. has appointed Massimo (Max) Magni as its new Chief Customer and Digital Officer. Magni will begin on Aug. 21, 2023 and report directly to President and CEO-elect Tony Spring.

Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery. He was most recently a senior partner co-leading McKinsey’s digital commerce strategy group NeXT Commerce and the global leader of the Consumer Growth Practices division, helping clients develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.

In his new role at Macy’s, Magni will guide the strategic long-term vision and growth of Macy’s digital business, focusing on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touch points. These include the company’s ecommerce sites, mobile apps, marketplace, loyalty and gift registry programs for both Macy’s and Bloomingdale’s.

“Max brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships,” said Spring in a statement. “His passion for and experience with portfolio optimization, ecommerce and digital analytics transformation makes him a great fit for the organization.”

Macy’s multi-faceted transformation strategy features a number of ongoing initiatives, including: