Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.
Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folsom Street in San Francisco, where creators Lauren Chan, Charlotte Bridgeman and Igee Okafor highlighted Banana Republic’s top picks for wedding guest apparel this season.
The full week of programming will focus on different aspects of the wedding planning process, showcasing content and products across bridal fashion and accessories, décor and favors in order to offer Pinners inspiration for their wedding planning or gifting ideas for guests.
The campaign also highlights Pinterest’s new Premiere Spotlight video takeover offering (currently in beta), which will showcase Banana Republic’s wedding guest styles in a premium, exclusive placement on the Search landing page for 24 hours.