Radio Flyer will Land in Chicago with First Branded Storefront

Radio Flyer, the maker of the Original Little Red Wagon and other ride-on vehicles for children, will open its first retail store in Chicago this fall.

Despite its 106-year history and expansive wholesale retail presence, this is Radio Flyer’s first foray into branded brick-and-mortar. The location, scheduled to open in November 2023 at the Woodfield Mall in Schaumburg, Ill., will give customers access to a robust brand experience where they can browse Radio Flyer’s entire product line, including stroller wagons, tricycles, scooters, go-karts, bikes and more. Store visitors also will get exclusive access to 60+ new products and gift items ahead of the holiday season.

Other unique features of the store include:

• Product customization and personalization;
• A test track where kids can get hands-on experience with Radio Flyer vehicles;
• The Flyer Bike Shop experience, where adults and kids can get unique services such as professional assembly, custom bike and accessory fittings and more; and
   
• A service center equipped to fix bikes and wagons.

“We are excited to bring our FUNomenal customer service experience to life through our new retail store, delighting fans with our award-winning products,” said Robert Pasin, Chief Wagon Officer at Radio Flyer in a statement. “When my grandpa built the first Radio Flyer wagon 106 years ago in his Chicago garage, he always dreamed of creating a space for families to experience the joy of the Radio Flyer brand. I am overjoyed to open our first store and let our customers experience all that we have to offer, whether it’s a kid looking for their first tricycle or a kid at heart looking for their first electric bike.”