Ralph Lauren Dives into Web3 With Crypto-Focused Miami Concept Store

Ralph Lauren has opened a concept store in Miami that will accept cryptocurrency payments through a partnership with BitPay, according to a tweet. Marking the first time Ralph Lauren will accept crypto as payment, the store will accept cryptocurrencies including bitcoin, Ethereum, polygon and dogecoin.

Products available include the Men’s Purple and Women’s Collection luxury labels as well as one-of-a-kind handbags and other accessories that will be sold exclusively at the Miami store. The design itself is meant to evoke a modern and digital feel with the inclusion of interactive screens that will let users browse its catalog and book styling appointments.

The storefront also will serve as a focal point for Ralph Lauren’s Web3 push, playing host to a series of “innovative and immersive moments.” Ralph Lauren will kick off its events through a partnership with Web3 leisure company Poolsuite, including gifting all Poolsuite members a Poolsuite x Ralph Lauren NFT that will unlock access to an exclusive in-person event.