Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers
Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP).
The Media and Sales Performance Dashboard is a self-service platform designed to consolidate insights on Sponsored Product Ads and Display campaigns, as well as sales performance, within a single interface. The dashboard integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — and combines Sam’s Club MAP campaign metrics with Sam’s Club sales performance in one place so that advertisers can track media impact on business outcomes.
Select advertising partners currently have access to the dashboard, which provides visibility into:
- Item sales;
- New buyers;
- In-club attribution from search;
- Total ad attributed sales;
- Household reach;
- Purchase channel; and
- New buyer metrics for Sponsored Product Ads.
Sam’s Club MAP partnered with Circana, leveraging the advisory firm’s methodology to offer incrementality measurement such as sales lift and incremental return on ad spend (iROAS) in post-campaign reporting. Offering this depth of reporting and insight is expected to help advertisers glean audience behaviors and preferences and to better optimize their campaign performance. “We understand the power that analytics can have on advertiser campaigns, which is why we are delivering this new integrated dashboard,” said Lex Josephs, VP and GM of Sam’s Club MAP in a statement. “It is the latest in an ongoing stream of continuous innovations we’re providing to deliver faster, more actionable insights. It gives advertisers access to performance metrics, enabling them to optimize campaigns while they are still in flight, driving stronger business outcomes.”
