Sephora Debuts Contactless Payment via Associates’ iPhones

Sephora will be the first U.S. retailer to offer Tap to Pay on iPhone, which allows associates to accept contactless payments using their iPhones without requiring a dedicated payments card reader or additional hardware. The service, which Sephora is now rolling out across all of its freestanding stores, will allow customers to pay for their purchases anywhere there’s WiFi or cellular service available.

“Sephora operates with a customer-first mindset, and our goal is to provide an elevated shopping experience in all of the ways that our beauty community chooses to shop with us,” said Stefan Jensen, VP, Treasurer at Sephora in a statement. “It’s a win-win: our customers get a transparent and secure transaction without waiting in a long queue, and our Beauty Advisors have more freedom to build meaningful connections with our shoppers.”

J.P. Morgan Payments powers the Tap to Pay on iPhone service, which can accept credit and debit cards, Apple Pay and NFC-enabled digital wallets. Associates will need to install the mobile Point of Sale App on their iPhones to use it.

“Giving consumers the ability to simply tap-and-go is very exciting,” said Max Neukirchen, Global Head of Payments and Commerce Solutions at J.P. Morgan Payments in a statement. “This solution means our merchants don’t need to worry about certain pain points like a card reader Bluetooth connectivity, terminal power charging or manually entering card information. This will bring a truly flexible checkout process which is great for merchants and customers alike.”