Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising…

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Over half of U.S. brands plan to increase investments in immersive technologies — think interactive…

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JD.com Enhances Appliance Trade-In Experience for Chinese Consumers

In collaboration with more than 100 appliance brands, JD.com has expanded its “Trade-in Alliance for Household Appliances and Home Goods” services, which already have been implemented in 20 Chinese provinces and cities. The Alliance covers more than 200 product subcategories, including TVs, refrigerators, washing machines and air conditioners. Earlier this month, the Chinese government announced…

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Nordstrom and DXL Partner to Expand Big-and-Tall Fit Expertise and Offerings

Destination XL Group (DXL Big + Tall) is collaborating with Nordstrom to bring its experience with larger-size apparel to the department store’s newly launched marketplace. DXL will make its extensive collection of big and tall apparel available to Nordstrom customers, embodying DXL’s “Wear What You Want” mission. “This collaboration with Nordstrom allows us to extend…

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J.Jill’s New Brand, Merchandising Strategy Promotes ‘Fabric-First’ Wardrobe Versatility

Women’s apparel brand J.Jill has introduced a revamped shopping experience both online and in stores as part of its new One Wardrobe. No Limits. campaign. Aimed at “honoring the totality of women” by providing a fabric-first approach and products that emphasize quality and versatility, the new product and merchandising strategy is part of a three-year brand…

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Target, Williams-Sonoma, Bath & Body Works and More Line Up for Netflix’s Bridgerton Season 3 Bonanza

Bridgerton season 3 will arrive on Netflix May 16. (Image courtesy Netflix) Izzy & Liv for Target (Image courtesy Netflix) Williams-Sonoma (Image courtesy Netflix) The Bridgerton Artist Series (Image courtesy Netflix) Ruggable (Image courtesy Netflix) Kiko Milano (Image courtesy Netflix) Maison Laduree (Image courtesy Netflix) Allure Bridals (Image courtesy Netflix) Maxbone (Image courtesy Netflix) The…

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Emojiplanet Entertainment Centers Planned Across the U.S., Canada and China

The Emoji Company GmbH is partnering with UNIS Technology Ltd. on a new emoji-branded entertainment concept that brings retail and entertainment together. The venture into physical experiences will elevate the emoji brand’s already significant global presence, which is driven by a rights portfolio of 1,000 trademarks, more than 20,000 brand icons and designs and more…

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