Target Partners with Diane von Furstenberg for Limited-Time, Lower-Cost Collection

Beginning March 23 online and in most of its stores, Target will offer a Diane von Furstenberg collection consisting of more than 200 items, most priced under $50. The collection, available while supplies last, encompasses women’s, girls and baby apparel and accessories along with beauty and home décor items starting at a $4 price point. Target debuted a value-priced private label brand earlier this month.

The Diane von Furstenberg (DVF) for Target collection is a collaboration between the iconic designer, known since the 1970s for her signature wrap dress, and her granddaughter Talita von Furstenberg, herself a designer, entrepreneur, philanthropist and Co-chairwoman of the DVF brand.

“Our partnership with Diane and Talita von Furstenberg represents Target at our best — curating an amazing and distinct assortment and offering it at exceptional prices,” said Jill Sando, EVP and Chief Merchandising Officer of Apparel and Accessories, Home and Hardlines at Target in a statement. “There’s so much to spark joy, just in time for new spring looks — available only at Target.”

In addition to apparel and accessories, the collection includes made-to-order furniture such as headboards, benches and room dividers that can be customized in one of seven exclusive DVF for Target fabrics. These items can be assembled and shipped in four weeks or less. People in the NYC area can explore and shop the collection early at a public event on March 15-16 at The Shed at Manhattan’s Hudson Yards.

“Every collection we create is about making women feel confident so they can be the women they want to be,” said Diane von Furstenberg in a statement. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamour and empowerment to their everyday lives.”