Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Kid with toys

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of toys and games priced under $25, with some items as low as $7.99. Additionally, the retailer has created a shoppable virtual experience on its website that will allow consumers to explore its list of Bullseye’s Top Toys along with popular brands like Barbie and Play-Doh.

“We know affordability is top of mind for many of our guests as we head into the holiday season, and we’re committed to delivering exceptional value as they make plans to celebrate with friends and family,” said Jill Sando, EVP and Chief Merchandising Officer at Target in a statement.

The Bullseye Top Toys list features 58 highly anticipated toys from brands including FAO Schwarz, Lego and Hot Wheels. Additionally, Target is launching a limited-time collection of retro Disney toys, reimagined for today and updated with contemporary color palettes, to mark Disney’s 100th anniversary, with more than half the collection priced under $25. Among the Target exclusives are a Retro Reimagined Disney Princess Ariel Fashion Doll and a Teenage Mutant Ninja Turtles Mutant Mayhem Ooze Cruisin’ Action Figure 6-Pack.