Vivaia Tests Physical Retail Waters with Second U.S. Pop-Up

Vivaia LA pop-up storefront.

Celeb-favorite footwear brand Vivaia has opened its second U.S. pop-up shop, at the Glendale Galleria in Los Angeles. The 500-square-foot store will be open Nov. 24 to Dec. 31, 2023.

The eco-friendly brand aims to “redefine women’s footwear” with its range of shoes made from recycled plastic and designed for comfort without sacrificing style. The LA pop-up was developed by architect Quin Wu from Qwarch Studio, who used warm-toned pipe wood, canvas fabric and lightweight folded paper throughout the design in order to bring the subtle, tactile pleasure of wearing Vivaia shoes to life. 

Visitors to the LA pop-up will enjoy a range of exclusive in-store promotions throughout the holiday season, and customers who sign up to become a Vivaia member will get $15 off their purchase.