How Verizon Personalizes CX, from Engagement to Post Purchase

Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that connection is. That’s why the retailer and mobile service provider uses multiple technology solutions to create a personalized shopping experience at scale. And it’s a very large scale: on an annual basis, Verizon gets 48 million visits…

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PacSun Expands Unified Commerce Strategy with New POS

PacSun is expanding its partnership with Manhattan Associates to further its unified commerce vision. The specialty retailer for Gen Z has selected Manhattan Active Point of Sale to enhance its omnichannel sales strategy and deliver seamless shopping experiences across all channels. The retailer already uses Manhattan Active Omni Order Management, including store inventory and fulfillment…

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year growth rate, according to the Salesforce Shopping Index, which tracks online data and preferences of 1.5 billion consumers worldwide. The U.S. growth rate lags the projected global growth rate of 4%, which Salesforce forecasts will generate $1.19 trillion in online…

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