Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology company at approximately $10 billion. Instacart, which will trade on the NASDAQ under the symbol “CART,” sold 22 million shares in the IPO, with 14.1 million coming from the company and 7.9 million…
TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The immersive nature of the TikTok feed means that consumers often see content that inspires them — but they don’t act upon that inspiration until much later, according to the company….
Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP). The Media and Sales Performance Dashboard is a self-service platform designed to consolidate insights on Sponsored Product Ads and Display…
Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out. Consumers select…
This holiday season, U.S. retail sales from Nov. 1 to Dec. 24 (excluding automotive) are forecast to increase 3.7% from last year, according to Mastercard SpendingPulse, the marketing intelligence firm of Mastercard, which measures in-store and online retail sales across all forms of payment. “It’s going to be a solid holiday season,” said Steve Sadove,…
By David S. Bauders, CEO SPARXiQ Inside the business of wholesale distribution, there is a constant but quiet battle for profits between buyers and sellers, playing out in thousands of small interactions each day. I’m talking about negotiating the terms of trade for a given sale. How much buyers pay sellers to get the products…
Stop & Shop has enhanced its in-store googly-eyed Marty robots to alert store associates when items need restocking, as well as detecting, in real time, when items are misplaced. These new functionalities are in addition to Marty’s tasks of spotting potential floor hazards and spills in the 300 supermarkets where the robots operate. Stop &…
The Irish Data Protection Commission (DPC) has fined ByteDance-owned TikTok €345 million (approximately $368 million) for a series of violations of children’s data privacy. DPC is the lead regulator in the EU for many of the world’s top tech firms, due to the location of many of their regional headquarters in Ireland, Reuters reported. An…
Amazon has set the date of its previously announced second Prime sale of the year, following its biggest-ever day of sales during the summer installment in July. Prime Big Deal Days, as the second event is being called, will take place from Oct. 10 at 3 a.m. EDT through October 11. Amazon hosted a second…
Victoria’s Secret has introduced The Tour Impact Fund, designed to support gender equality and amplify voices in the communities where the VS20 — a group of creatives from the Victoria’s Secret World Tour — live, work and create their art. The Tour is a fashion event, film and celebration providing a peek into the artistic…
