Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion

Total spending on Halloween is expected to reach a record $12.2 billion this year, up from 2022’s record $10.6 billion, according to a National Retail Federation (NRF) and Prosper Insights & Analytics survey. Nearly three-quarters (73%) of people will participate in Halloween-related activities this year, up from 69% last year. In a return to pre-pandemic…

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The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that succeed that singular moment. Underlying these experiences is the invisible hand of artificial intelligence, steering…

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Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie marketing machine has reinvigorated retailers and inspired them to get even more creative with their partnerships. Beyond creativity, another important part of the equation for success is firm alignment to core business objectives….

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