Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31, 2023, according to Adobe Analytics. November’s sales total of $123.5 billion topped December’s $98.6 billion, fueled by strong Cyber Week sales of $38 billion. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts…