Casper Sleep is doubling down on tactile experiences. As a company that sells mattresses, pillows and other sleep-related goods, it’s a natural thing to do — but Casper has gone far beyond the basics of having potential customers “test” a mattress by lying down for a few minutes with a salesperson hovering. In some ways…
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on…
By Pierre Barbeau, CEO Mobilco Give your customers and associates the same experience they expect as consumers. In recent years, mobile engagement has become vital to wholesale distribution for various reasons. The widespread usage of mobile devices, including smartphones and connected devices, has transformed our daily interactions and transactions, both personally and professionally. Over 60%…
By: Pierce Smith, Senior Content Marketing Manager at Conexiom Picture this: a surge in customer demand, an influx of orders flooding your inbox, and a dedicated team overwhelmed by the sheer volume of manual tasks required to process them. This type of logistical challenge has plagued customer service and sales teams for years. Manual order…
Walmart will reportedly shut down its Store No. 8 innovation unit, according to the Wall Street Journal and other media outlets, as the retailer seeks to cut costs and find new ways to develop and test new ideas. The division, which was formed in 2017 following Walmart’s acquisition of Jet.com, has been the incubator for…
Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. And after three years of pandemic aftershocks, industry experts confirmed what everyone in attendance felt (especially in their aching feet): the Big Show is officially back. The positive…
Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a 10% margin, the 80% to 90% margins of a retail media network are extremely appealing. For the buy side, as privacy regulations and browser changes have come down on the traditional mechanisms for…
Continuously expanding your wholesale customer base is a key driver of business growth and sustainability. This is why B2B customer acquisition should also be an essential focus of your strategies. Fortunately, the digital age provides wholesalers like you with countless opportunities to acquire new customers! In this guide, we’ve enumerated key B2B customer acquisition strategies…
Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the country,” according to a statement from the company, which is an independently operated subsidiary of Target. The lab will explore the potential of newer fulfillment methods like drones, as well as monetizing virtual experiences that can put…
Best Buy Canada has partnered with Bell Canada to operate 165 stores in malls and smaller and mid-sized communities across the country. The stores, which had been branded as The Source, a wholly owned subsidiary of Bell, will be renamed Best Buy Express and offer both Best Buy consumer electronics and telecom services from Bell….
