Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such…

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How PAVE Global Can Help Retailers Build Next-Gen Store Design Teams

Talent acquisition and retention are a top challenge for organizations across many industries, but retailers in particular are struggling to fill their talent pipelines with young professionals that have the strategic and tactical expertise they need to evolve and differentiate their brands. For example, retailers are increasingly seeking young and diverse talent to support their…

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Building an Innovation Culture

Distributors can lead the way forward to a supply chain designed for the digital age.    This post is the second to share insights gathered for our new Facing the Forces of Change® initiative. Our work began at the National Association of Wholesaler-Distributors’ 2023 Executive Summit. My first post reviewed discussions offered by an all-star panel of distributor CEOs,…

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