TikTok Furthers Commerce Ambitions with BNPL Partnership in Malaysia

TikTok has teamed up with buy now, pay later service Atome to offer installment payments on its ecommerce marketplace in Malaysia, CNBC reports. The new partnership will help “drive growth” and “enable merchants and small businesses to offer their customers a convenient and flexible payment option,” said Jonathan Low, Ecommerce Lead for Strategy and Special…

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How Walmart, PepsiCo and Brooks Running are Making Strides in Sustainability

Retailers, brands and manufacturers are discovering some good news on the sustainability front: it’s remarkably flexible. Individuals and companies are finding that they can apply the lens of sustainability to virtually any part of their operations — from the raw materials used to make products to how those products are packed for shipping to handling…

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Closed-Loop Measurement is what Makes Commerce Media Stand Out

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. By providing valuable insights into the effectiveness of marketing campaigns and customer engagement strategies, CLM enables brands to optimize their online presence, drive sales and continually grow…

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