JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Katie Mullen Mullen, who joined JCPenney from Neiman Marcus in January 2022, will…
Are you looking to increase your profits in your wholesale store? One of the most effective ways to do this is to set up wholesale sale prices. By offering discounts on bulk purchases, you can attract more customers and increase your bottom line. Wholesale sale prices can help you keep up with the competition, while…
Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such…
TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back against accusations that the platform is beholden to the Chinese government or that it shares data on its U.S. users. TikTok’s parent company, ByteDance, is Chinese, and debates about TikTok’s influence have been colored by the current…
Talent acquisition and retention are a top challenge for organizations across many industries, but retailers in particular are struggling to fill their talent pipelines with young professionals that have the strategic and tactical expertise they need to evolve and differentiate their brands. For example, retailers are increasingly seeking young and diverse talent to support their…
Nike, which announced senior leadership changes designed to drive growth and increase integration in May, has made another C-level change. Jared Carver will become the new CEO of Converse, effective June 1, and will report to Nike CEO and President John Donahoe. Carver succeeds Scott Uzzell, who will become VP/GM North America for Nike. Carver…
Gamestop reported its first quarterly profit in two years for Q4 2022, which ended Jan. 28, 2023. The retailer reached net income of $48.2 million compared to a net loss of $147.5 million in Q4 2021 despite sales falling slightly to $2.23 billion from $2.25 billion in the previous year. The retailer also reduced its…
As a wholesale business owner, you might struggle to gain new customers. Because it can be difficult to establish your store as a trustworthy source, customers will need more information about your business before making a first-time purchase. Thankfully, this is where a wholesale FAQ page can help. A Frequently Asked Questions (FAQ) page lets…
Distributors can lead the way forward to a supply chain designed for the digital age. This post is the second to share insights gathered for our new Facing the Forces of Change® initiative. Our work began at the National Association of Wholesaler-Distributors’ 2023 Executive Summit. My first post reviewed discussions offered by an all-star panel of distributor CEOs,…
Jeff Gennette, Chairman and CEO of Macy’s since 2017, plans to retire in February 2024 after a total of four decades with the retailer. He will be replaced in the top spot by Macy’s EVP and Bloomingdale’s Chairman and CEO Tony Spring, who has been named Macy’s President and CEO-elect and gained a seat on…
