
JCPenney Names New Chief Customer Officer
JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Katie Mullen Mullen, who joined JCPenney from Neiman Marcus in January 2022, will…