Ulta to Debut Revamped Loyalty Program in the New Year
Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards, and along with the new name will come enhanced benefits for the program’s 42.2 million members that are designed to…