BoF: Sephora to Continue its Retail Expansion in an Unexpected Place — Zappos

Sephora plans to begin selling its beauty products on online footwear site Zappos, according to the Business of Fashion, which cites a webinar in which Sephora executives spoke about the new partnership. Neither Sephora nor Zappos has yet released a formal announcement about the deal. Zappos has been steadily expanding beyond its footwear roots into…

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Rite Aid, Swarovski and Others Add BNPL Options as Adoption Grows

Rite Aid has partnered with Afterpay to offer buy now, pay later (BNPL) services for its customers at more than 2,000 locations. The pharmacy joins other recent Afterpay partners, including Boden, Fresh, Lulu and Georgia, Quince, Swarovski and Wolverine Worldwide in launching or expanding payment over time choices. “Expanding our partnership with Afterpay allows more…

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As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

The bankruptcy of David’s Bridal in April — its second in five years — signaled more than just the potential demise of another ailing retailer, but a larger shift in the U.S. bridal industry. After being significantly disrupted by COVID, an underlying transition that was already beginning to surface pre-pandemic is continuing: couples are marrying…

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