Poshmark Launches AI-Driven Visual Search Technology

Poshmark has debuted Posh Lens, a visual search solution that uses AI to help the resale marketplace’s shoppers find desired styles with just a photo. Posh Lens, which leverages visual search technology from Poshmark owner Naver, is currently available for some of Poshmark’s most popular categories, including men’s and women’s apparel, shoes and bags.

To access the feature, shoppers need to:

  • Tap the Posh Lens icon in the Poshmark app’s search bar from their feed or the Shop tab (it also can be reached via the Sell tab);
  • Take a photo or upload one from their phone to find a similar item, with no need to have the exact product name, brand or style; and
  • Browse search results to shop available listings.
Photo courtesy Poshmark

“The launch of Posh Lens is just the beginning of how we are working with Naver to deliver new innovation to the Poshmark community,” said Manish Chandra, CEO and Founder of Poshmark in a statement. “Our sellers have curated an extensive and unique catalog of merchandise, and Posh Lens offers shoppers the ability to turn their inspiration into reality and track down special pieces with a single photo.

“We’re also thrilled to bring Posh Lens to our community on the heels of introducing live shopping through Posh Shows,” Chandra added. “These innovations are giving consumers exciting new ways to search, shop and find style inspiration on Poshmark.”