GNC Upgrades Loyalty Program with Free Healthcare Services

GNC is offering a range of free healthcare services to members of its paid loyalty program, GNC PRO Access. For $39.99 a year, PRO Access members will be able to make telehealth appointments for urgent care and personal health needs, and access 40+ generic versions of most urgent care medications and 70+ generic personal health medications across lifestyle, dermatology, mental health, sports performance, anti-aging and sexual health care.

“We recognize the benefits of free supplemental healthcare services through GNC Health will add significant value to our loyalty members who are seeking more convenient access to health offerings,” said Allison Bentley, Senior Director of Strategic Initiatives at GNC in a statement.

GNC’s restructuring of its MyGNCRewards program includes two new tiers, Silver and Gold, giving loyal customers the opportunity to level up to these higher tiers for more value and additional perks.

“We’re always looking for ways to create an easy and more rewarding shopping experience for our customers,” said Jenna O’Connor, Senior Director of Loyalty Marketing at GNC in a statement. “We took a consumer-first approach, evaluated the benefits our customers use most and leveled up our program from there to now include streamlined benefits and more value.”