Ashley is tapping an unlikely partner to inspire holiday cheer: three-time Grammy-award-winning a cappella group Pentatonix. The furniture and mattress retailer will host a holiday-themed pop-up experience at The Grove Storefront in LA Nov. 2-3. Designed as a series of listening rooms, the pop-up will give visitors the chance to listen to Pentatonix’s new holiday greatest hits album, The Greatest Christmas Hits, in the comfort of Ashley furniture.
“Ashley seeks to connect customers to the trends of the moment for their home, so what better time to do so than for the holidays when home is top of mind for everyone,” said Kelly Davis, VP of Marketing Strategy at Ashley Global Retail in a press release. “This year we’ve worked hard to rebrand, refresh and update our stores, while offering affordable and relevant products for our customers with a modernized shopping experience. Through this activation with Pentatonix, we hope to continue to provide our guests with impactful shopping experiences.”
Curated and Comfy Listening Experiences
In each listening room, attendees will be able to listen to a selection of songs from the holiday album in three different forms — vinyl, on headphones and via surround sound. Additionally, attendees will also be able to shop the Ashley furniture elements showcased via QR codes. The themed rooms include:
- “The Yule Log,” which is an ode to Pentatonix’s famous Yule Log videos and features Ashley’s Lombardia leather sofa;
- “Winter Wonderland,” which has a bright white aesthetic and includes Ashley’s Lindyn two-piece sectional; and
- A room stylized to represent The Greatest Christmas Hits album, where guests can grab a pair of headphones and listen to the album, silent-disco style.
The first 50 people to visit the listening rooms on both days of the pop-up event will receive a complimentary copy of Pentatonix’s new album. Additionally, 30 guests will be selected at random on Nov. 2 for a special meet-and-greet to be held later that day in the listening rooms. All attendees will have an opportunity to enter to win two tickets to see the group perform in Palm Springs, Calif., on Nov. 14, 2023, and a $1,000 Ashley credit.