Yahoo’s New Partnership will Enable Shoppable Retail Ads
Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000 retailers, representing nearly 165,000 locations across the U.S. and Canada, to put ads for their products in front of consumers that link directly to retailer…