Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns

Sam's Club has launched a partner network to bring together advertising solutions and brands.

Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands can access and manage their ad campaigns on the retailer’s media network. Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. The network has launched with three technology partners — CommerceIQ, Skai and existing partner Pacvue — as well as two managed service partners — Flywheel and Stackline

“One of the pillars of our mission here at MAP is to make it easy to buy for our advertisers,” said Austin Leonard, Head of Sales at Sam’s Club MAP in a statement. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers. Through MAP Partners Club, they can leverage world-class partners to integrate Sam’s Club advertising, providing one place to buy and assess performance of sponsored product campaigns — all while driving growth.”  

Advertisers and agencies that work with Sam’s Club MAP can now immediately buy sponsored products ads along with campaign-enhancing technologies — including bidding and budget optimization, day-parting, advanced analytics and insights — provided by Commerce IQ, Pacvue and Skai, using a self-service interface. For advertisers that prefer to work with a full-service agency, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline. Additional partners and functionalities will be added to the program in the near future. 

For the partners, MAP Partners Club provides direct access to thousands of potential customers across the Sam’s Club ecosystem of suppliers and advertisers. Once approved, partners in the program will be identified with easy-to-understand, color-coded badges — identifying them as tech, an agency, etc. — making it easy for advertisers to connect with and implement the partners they need. 

Take a deeper dive into the future of retail media, including in-store expansions, integrations with connected TV and more in our recent special report. And don’t miss the chance to hear from Insider Intelligence’s Lipsman, as well as retail media executives from Dollar General, Lowe’s, Johnson & Johnson and more at the Retail Innovation Conference and Expo this June.