Lululemon Expands Online European Distribution with Zalando

Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga, running and training apparel and accessories will be sold in 12 countries via the Zalando Partner Program, with orders fulfilled by Zalando Shipment Solutions.

Last month, Lululemon announced an international expansion strategy that included plans to open 50 net new stores this year, 30 to 35 of which will be international locations. In July 2022 Lululemon expanded to its ninth European country, Spain, with two stores and a country-specific website

“At Lululemon, we are focused on ensuring that our guests can connect with our brand and our ranges whenever and however they want,” said Sarah Clark, SVP, EMEA at Lululemon in a statement. “Our partnership with Zalando will enable us to serve more guests in our existing markets and reach new guests in those markets where we don’t yet have a physical presence, helping us to continue to grow our global community.”

“With the launch of Lululemon, Zalando’s customers benefit from an even wider range of high-quality innovative products with a focus on fashionable designs, unparalleled fit and functionality,” said Claudia Reth, VP, Fashion Buying and Assortment at Zalando in a statement. “We are excited to partner with Lululemon, and we’ll keep focusing on bringing our customers the best and most relevant assortment in fashion, lifestyle and sports on our platform.”

Lululemon products are now or will soon be available in Zalando Fashion Stores in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands.