Legendary rapper and entrepreneur Snoop Dogg is letting his new petwear brand, Snoop Doggie Doggs, off the leash and into retail. The DTC brand, which launched in fall 2022, is now available at Petco, Healthy Spot, PetSmart, Kohl’s and Faire, with more retail partners coming later this year.
The brand was created in partnership with Little Earth Productions and is already available on Amazon, Pet Supplies Plus and Wholesale Pet.
The rapper has brought his signature style to a full line of pet gear, including pet apparel, accessories and supplies. Snoop Doggie Doggs apparel ranges in size from XS and XL as well as “big dog.” Each retailer will carry a unique lineup of products.
“This growth showcases the demand for unique and fun pet apparel, accessories and toys, especially ones inspired by Snoop Dogg himself,” said Little Earth in a statement shared with Retail TouchPoints. “Working with Snoop and SMAC Entertainment [the talent agency that helped launch the brand] has been exciting as we elevate the petwear industry, and we can’t wait for our new retailers’ customers to experience the Snoop Doggie Dogg lifestyle.”