Pacsun Taps External Partner to Streamline U.S. Fulfillment

Pacsun has outsourced its fulfillment capabilities to to improve omnichannel customer experiences.

Like many retailers, Pacsun is focusing on efficiency — and that means getting products to customers as quickly and easily as possible. The youth fashion and lifestyle brand is tapping’s logistics expertise and order and inventory management capabilities to support all its U.S. fulfillment operations.

By handing operations off to, Pacsun will be able to tap into the company’s “scale, proprietary technologies and operational expertise” to “enhance our efficiency and increase customer satisfaction,” said Russell Bowers, COO and CFO of Pacsun in a statement. The retailer has been investing heavily in its unified commerce strategy, including a new POS rollout that will support associate-driven clienteling, omnicart capabilities and customer-controlled fulfillment options.

Pacsun also will give ownership of its Groveport, Ohio, fulfillment facility, a 2 million-square-foot automated space that included advanced sortation, more than 25 miles of conveyance and dynamic storage solutions. This is the 14th warehouse in’s growing network of omnichannel fulfillment centers, which now encompasses 8 million square feet of space across the U.S. The company supports nearly $8 billion in gross merchandise value, more than 20,000 online points of sale and $10 trillion in product listings annually.