New Marketplace for High-End Digital (and Some Physical) Fashions Debuts

A new marketplace for digital fashion SYKY has debuted.

A new luxury digital fashion platform, SYKY, has launched in conjunction with London Fashion Week. The online marketplace for both digital and physical fashions combines technology with a luxury aesthetic and customization options for users to “reimagine the digital fashion experience.”

“Consumers already live in both physical and digital worlds, and the SYKY platform is both a testament to that fact as well as a call to action for the entire fashion industry,” said Alice Delahunt, Founder and CEO of SYKY in a statement. “We’re focused on building a world with blended realities, built on chain (referring to the blockchain), that gives consumers new ways to express themselves through fashion while championing the global talent we believe will lead the luxury fashion houses of the future. This is SYKY’s first step into that future, and we look forward to not just keeping pace with the world but leading the way.”

Global digital designers, including the SYKY Collective, as well as established fashion houses can now showcase their luxury drops on the platform, with products ranging from digital-only apparel, footwear and accessories to physical one-of-ones (i.e. one-of-a-kind) and AR-enabled luxury fashion.

Users, designers and brands can also create their own SYKY “Collections,” which are curated displays showcasing their individual digital collectibles. By curating their own Collections via their cryptocurrency wallet, users can express their unique point of view on digital fashion, while brands can expand their narratives and tap into an entirely new audience. SYKY also features a secondary marketplace where digital product holders can buy, sell and trade their digital assets.

To celebrate the launch, SYKY partnered with the British Fashion Council to host an official calendar event during London Fashion Week, showcasing digital fashion as an integral cornerstone of the luxury fashion industry.

At launch, SYKY offers an array of fashion items, beginning with the designs of the 2023 SYKY Collective. These global designers, who work in both digital and physical mediums, are undergoing an incubation process designed to position them to become the leading luxury fashion houses of the future. The 2023 SYKY Collective is releasing two exclusive drops to accompany the platform launch from two of the Collective’s global designers, Sunw and Glitchofmind.  

Sunw is a London-based label from Chinese designer Fanrui Sun, and it’s the first label to launch on the platform. The collection includes two distinct digital fashion items with an allocation of 20 each and a custom 1:1 digital-and-physical handbag.

“We couldn’t be more thrilled to launch the SYKY platform alongside Sunw,” added Delahunt. “Fanrui Sun is already recognized as one of the foremost talents in the digital space, and we’re honored to bring her work to new audiences with her first capsule collection under her own name. I’m particularly excited about the handbag she’s designed — a 3D-printed, resin-and-electroplated collectible with a digital twin — that perfectly encapsulates her fluid understanding of our hybrid world. We anticipate that this bag will set a precedent for bridging physical and digital fashion.”

In October, a collection from Glitchofmind, a visual artist and photographer from the Dominican Republic and based in the Netherlands, will debut. Blending 3D design with VR sculpting and AI-generated textures to create digital fashions inspired by his experiences as a black-queer Latin American, Glitchofmind’s work has been exhibited in Art Basel Miami, Montreal, Amsterdam, Paris, Seoul, China Rome and more.