Adore Me has partnered with Carbonfact to reduce its carbon footprint. The retailer will conduct a Dynamic Life Cycle Assessment (LCA) throughout its product mix and identify key areas, from raw materials to supplier selection, which will enable at-scale eco-design to produce accessible and affordable low-environmental-impact lingerie. Adore Me began deploying Carbonfact in November 2022…
Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. Guy Longworth SSB is looking to stabilize its C-suite with these appointments following the…
The Gepard PIM & Syndication platform aims to act as a single source of truth to collect, manage, enrich and distribute users’ product data in the required format to a variety of sales channels. The platform seeks to enable brands to freely exchange product marketing content and help retailers to onboard and adapt their content…
How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. To accomplish…
UK-based urban streetwear brand SikSilk saw a 25% increase in ecommerce purchases from on-site search and a 36% drop in site exits from its search pages after implementing AI-powered site search technology. The retailer partnered with solution provider Nosto to help it keep the products that appear in search results in line with inventory levels,…
The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales. Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned…
Amazon has reportedly instituted a new fee for certain returns at UPS stores as the ecommerce giant aims to reduce the impact of return costs, according to Seeking Alpha. The charge only occurs if return options at Whole Foods, Kohl’s or Amazon Fresh locations are closer, or just as far as, the nearest UPS store…
Walmart will close four Chicago stores on April 16, noting in an unsigned announcement that the “difficult decision” stems from a lack of profitability for the retailer in the city. The stores’ pharmacies will remain open for up to 30 additional days to serve patients. “We know the community will have questions about why we…
As a result of changing consumer behaviors and spending patterns, many retailers are focused on right-sizing their store footprints, especially in shopping malls. In fact, results from Retail TouchPoints’ latest Store Design & Experience Survey revealed that 58% of respondents plan to remodel and/or renovate a minimum of 11% of their store footprint through 2024….
Customers are the lifeblood of any business. As such, it’s in your best interests to treat them well. That means giving them the warmest of welcomes when they first access your online store as newly registered customers. Thankfully, the best tools you can use to run your online stores typically give you the ability to…
