Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with cherry blossoms and Shein branding, will be in operation until May 10, 2024, serving as what the company described as “a moving billboard” designed to…

Read More

Authentic Brands Buys IP of Iconic Boot Brand, Plans Global Expansion

Authentic Brands Group (Authentic) has purchased the intellectual property of Hunter, the 160-year-old British heritage brand, famous for its iconic Original Wellington boot, that has evolved into an outdoor lifestyle brand. Financial details of the purchase were not disclosed. The global brand development and marketing platform has named two companies to serve as Hunter’s retailing…

Read More

Update: Alibaba’s Freshippo Plans to Open Additional Stores as it Preps for IPO

Alibaba has opened 12 new Freshippo supermarkets in eight Chinese cities, including Beijing, Shanghai and Guangzhou. Earlier in June, Freshippo executives met with Australian brand leaders about importing produce to China in preparation for the retailer’s IPO, although no date has been set for the public offering. Freshippo combines physical and digital commerce in its…

Read More

Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh

Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create Anything.” The new brand strategy is designed to spotlight the many kinds of creativity represented in the craft retailer’s assortment, using bold colors, playful fonts and highly textured macro imagery while keeping the same iconic red logo….

Read More