Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto
A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with cherry blossoms and Shein branding, will be in operation until May 10, 2024, serving as what the company described as “a moving billboard” designed to…