Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual worlds and NFT launches were a seemingly daily occurrence as experts and evangelists envisioned a meta-future; one major tech company even rebranded to capture the movement. But then the economy took a turn, people regained the ability…

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components, Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to…

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Sally Beauty Brings Together HBCU Students and Black Beauty Brand Founders

Sally Beauty and The Black Hair Experience have partnered for two experiential event pop-ups designed to braid together students from historically Black colleges and universities (HBCUs) with Black and female-founded beauty brands. The Rooted in Success program’s first pop-up will be in Atlanta on Feb. 24, 2024, followed by a Washington, D.C. pop-up on March…

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CommentSold Moves into DTC Sales with Popshoplive Acquisition

CommentSold, a provider of live selling technology, has acquired the assets of mobile livestreaming marketplace Popshoplive. The newly named platform — Popshoplive, powered by CS — will allow creators to sell products directly to their followers via their own branded storefronts rather than referring them to brands and retailers. The deal coincides with the wide…

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Goodwill Debuts New ‘Mini Shop’ in NYC

Goodwill Industries of Greater New York and Northern New Jersey (Goodwill NYNJ) has opened its first Mini Shop & Donation Drop location in Manhattan’s Upper East Side (UES). The 1,000-square-foot Goodwill Mini Shop & Donation Drop is a smaller-format store compared to traditional Goodwill stores and Donation Centers, and it offers a curated selection of pre-loved donated goods including…

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