Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations
Just one year ago the business world was ablaze with the potential of the metaverse — new virtual worlds and NFT launches were a seemingly daily occurrence as experts and evangelists envisioned a meta-future; one major tech company even rebranded to capture the movement. But then the economy took a turn, people regained the ability…