Every business starts with an idea, a passion, and then a name. The name must draw wary customers in and establish the company’s identity and purpose. It is a high bar to hit. But miss that or add confusion, and people drive on.
The location-based experience marketplace is projected to grow to $12 billion by the end of 2023, clearly demonstrating an ever-increasing appetite for experiences. However, with so many on offer, how can brands ensure they are using the physical space effectively, connecting with customers, and evoking feelings consumers will never forget? Present-day tech advancements, as well…
Timex will seek to keep watches “on wrists and out of landfills” with the debut of its Timex ReWound program, according to Shari Fabiani, SVP of Brand and Creative at Timex Group. Consumers wishing to upcycle their watches will receive a prepaid shipping label, and the brand will inspect, clean and refurbish used watches with…
Fashion retailer Rue21 is bringing a new CIO on to its revamped leadership team. Scott Saeger, who will take on the role starting Sept. 11, 2023, is joining the business after more than five years at GNC, where he led several transformational projects, including the implementation of digital sales and consulting tools for associates. Saeger’s…
Pet Supplies Plus and DoorDash will offer same-day delivery of pet products from all 720 of the retailer’s stores. DoorDash already works with a number of retailers in the pet supplies vertical, including Petco and Choice Pet. “Since launching the Pets vertical in 2020, DoorDash has more than 400,000 pet products available for on-demand delivery,”…
Zulily Group has engaged the advisory firm Gordon Brothers to sell off more than $85 million of inventory and the assets of its two fulfillment centers following the online retailer’s decision late last year to shut down. Screenshot of the Zulily website from December 2023 highlighting the going-out-of-business sale. News of the wind-down first broke…
You have undoubtedly heard me speak, read my books, blogs, tweets, and FB fan posts, or been part of the Bob Phibbs Experience. One unifying part of all of that communication to you is that we need to earn trust before we can get a customer to buy something from us.
As part of its ongoing effort to build a more efficient organization and reach profitability by early 2024, luxury resale platform The RealReal has revamped its seller experience. Called “RealService,” the enhanced concierge-style service offers sellers a more personalized experience that is, in part, a bid by the platform to secure more high-value inventory. RealService includes…
Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection launched with 10 styles of low-impact men’s denim pants as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. Each piece in the collection…
Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. 29, 2024. The retailer also plans to concentrate on updating and refreshing existing stores rather than opening new brick-and-mortar locations, as well as “improving and livening the merchandising presentation given the shift to digital shopping…
