Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications.
Weinberg brings 20+ years of experience as an insights-driven marketing leader, most recently at Intuit, where she served as SVP, Chief Marketing and Revenue Office for QuickBooks. Prior to that, she led global marketing and communications at Square.
Facing a product recall of 2.1 million potentially faulty original Peloton bikes, along with other headwinds, Peloton began planning a relaunch in May 2023. The brand partnered with Lululemon to provide exclusive digital fitness content in September.
“Lauren’s growth-first mindset, coupled with her proven ability to deliver growth at scale, will be critical assets for our revitalized brand,” said McCarthy in a statement. “She thrives on understanding both the art and science of effective and impactful marketing strategies for companies, to build awareness and engagement, identify new audiences and drive customer conversion, all ambitions key to the Peloton growth strategy.”