True Religion Expands into China on Multiple Fronts
True Religion has partnered with Aurorae Group, owner of Evisu Group, for its long-planned expansion into China. Key elements include opening 65 freestanding and shop-in-shop stores by 2026 and offering its jeans and sportswear on China’s major ecommerce marketplaces. A license agreement with Aurorae Group will cover both existing products and new ones developed specifically…