JCPenney Names New Chief Customer Officer

JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Katie Mullen Mullen, who joined JCPenney from Neiman Marcus in January 2022, will…

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Saks Expands Limitless VIP Program to Include More Experiences that ‘Money Can’t Buy’

Digital luxury platform Saks is doubling down on the success of its exclusive Limitless membership program for top clients with expanded services and benefits, including access to members-only experiences and one-of-a-kind merchandise. The invite-only program requires at least six store visits a year and a “spend threshold in the six figures,” according to Harper’s Bazaar….

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Amazon Launches Anti-Counterfeiting Exchange to Enlist Other Retailers in Fighting Fakes

Amazon has launched the Anti-Counterfeiting Exchange (ACX), a collaborative platform that allows retailers to share information about confirmed counterfeiters in order to make it more difficult for them to move among different stores. The hope is that by sharing information about known counterfeiters, ACX participants can identify and stop perpetrators more quickly. A number of…

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