Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence, more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. In fact, 92% of Gen Z — a group that will…