Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000 retailers, representing nearly 165,000 locations across the U.S. and Canada, to put ads for their products in front of consumers that link directly to retailer…
Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. By matching this information with Roku’s first-party data, marketers can better quantify the impact of TV streaming advertising on product sales while…
Gap will reportedly eliminate approximately 500 corporate jobs globally as part of a restructuring effort, people familiar with the matter told The Wall Street Journal. The cuts, which will be focused on Gap’s main offices in San Francisco and New York City, are designed to make its operations more nimble and less bureaucratic. The move…
Authentic Brands Group (ABG) will purchase the intellectual property of luxury apparel and accessories brand Vince for $76.5 million in cash and a 25% interest in ABG Vince, a newly formed ABG subsidiary. As part of the transaction, the retailer’s parent company Vince Holding Corp. (VNCE) will enter into an exclusive long-term license agreement with…
The latest discount shopping app out of China, Temu — which has been giving competitors Shein and Wish a run for their money in the U.S. — has expanded into Europe, Reuters reports. The company has included France, Germany, Italy, The Netherlands, Spain and the UK in the location drop-down menu on its website,…
Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion. “We are very proud…
Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners. Earlier this year, Walmart rolled out an ecommerce…
Canada Goose has named Matt Blonder as its first-ever Chief Digital Officer (CDO), one of five key appointments designed to drive the retailer’s five-year strategic growth plan. As CDO, Blonder will drive the brand’s digital innovation and manage teams responsible for developing the company’s digital roadmap across both new and existing channels, as well as…
Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands can access and manage their ad campaigns on the retailer’s media network. Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. The…
Worn Again window display at Selfridges London (Source: Selfridges) Selfridges x Vinterior in-store experience (Source: Selfridges) Selfridges x Vinterior in-store experience (Source: Selfridges) Selfridges x Coach in-store Coachtopia experience (Source: Selfridges) By 2030, British department store Selfridges wants 45% of all its transactions to come from circular products and services through its “Reselfridges” ecosystem of…
