Five years ago, the retail experiences we see in stores today would have been unrecognizable. With accelerated customer expectations forcing retailers to think creatively, customer engagement strategies are on the rise. With refreshed apps, streamlined loyalty programs and experimental presences in-store and in the metaverse, retailers have gone above and beyond to entice and retain…
American Eagle Outfitters and ThredUp have launched RE/AE, a resale shop for secondhand and exclusive vintage American Eagle clothing, located at ae.thredup.com, curated by American Eagle and powered by ThredUp’s Resale-as-a-Service (RaaS). Additionally, American Eagle has partnered with Snapchat for a pop-up shoppable AR Lens showcasing select styles from an inaugural 200-piece RE/AE collection. RE/AE…
Executives at Rent the Runway are describing the company as on a “path to FCF [free cash flow] profitability” following a strong fiscal 2022, which ended Jan. 31, 2023. Rent the Runway generated $296.4 million in revenues, a 46% increase YoY from the $203.3 million in FY21 revenues, and cut its net loss from $211.8…
Express and owner WHP Global have entered a definitive agreement to acquire Bonobos from Walmart for a combined purchase price of $75 million, including $50 million for the Bonobos brand and $25 million for the operating assets and related liabilities of the Bonobos business. The deal marks the first joint acquisition made by WHP Global…
Amazon is adding convenient payment options to 11 Whole Foods Markets in the Denver area with the rollout of its Amazon One palm recognition solution. Additionally, the SouthGlenn, Colo. store will soon offer the Amazon Dash Cart, a smart shopping cart that lets shoppers skip the checkout line altogether. Shoppers can use the Amazon One…
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies both big and small — including Meta, Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. One of the newest…
Adore Me has partnered with Carbonfact to reduce its carbon footprint. The retailer will conduct a Dynamic Life Cycle Assessment (LCA) throughout its product mix and identify key areas, from raw materials to supplier selection, which will enable at-scale eco-design to produce accessible and affordable low-environmental-impact lingerie. Adore Me began deploying Carbonfact in November 2022…
Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. Guy Longworth SSB is looking to stabilize its C-suite with these appointments following the…
The Gepard PIM & Syndication platform aims to act as a single source of truth to collect, manage, enrich and distribute users’ product data in the required format to a variety of sales channels. The platform seeks to enable brands to freely exchange product marketing content and help retailers to onboard and adapt their content…
How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. To accomplish…
