Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Klarna has redesigned its entire app to make the shopping and…
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. In fact, major platforms — including Facebook and Instagram — have been…
As brands increasingly look to resale to build their sustainability credentials, ThredUp’s white label resale-as-a-service (RaaS) is proving to be an appealing plug-and-play option for retailers. In the leadup to Earth Day, American Eagle, Toms and The Sak all added new resale programs powered by ThredUp’s RaaS, and Fabletics has expanded its existing RaaS resale…
Bed Bath & Beyond has filed for Chapter 11 bankruptcy protection and will implement an orderly wind-down of its businesses while “conducting a limited marketing process” to find one or more buyers for some or all of its assets. The retailer has received a commitment of approximately $240 million in debtor-in-possession financing from Sixth Street…
Levi Strauss & Co. has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. Mitchell will report to Levi Strauss & Co. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share….
Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence, more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. In fact, 92% of Gen Z — a group that will…
Baby retail isn’t just about the babies themselves. As the saying goes, it takes a village — and everyone in that village needs things to help raise the child. Combine that with an increasingly varied population, with 50% of babies born in the U.S. today ethnically diverse, and you end up with a baby category…
Maverik — Adventure’s First Stop and its parent company FJ Group will purchase Kum & Go, which operates more than 400 convenience stores across 13 states, from current owner Krause Group. Financial terms of the acquisition, which is expected to close in the coming months, were not disclosed. As part of the deal, Maverik also…
Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001, launching its first free program and enhancing the benefits of its paid Membership program. The retailer also revealed plans to open 30 new stores in the coming year, although it provided no details on where they would…
JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Katie Mullen Mullen, who joined JCPenney from Neiman Marcus in January 2022, will…
