Closed-Loop Measurement is what Makes Commerce Media Stand Out

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. By providing valuable insights into the effectiveness of marketing campaigns and customer engagement strategies, CLM enables brands to optimize their online presence, drive sales and continually grow…

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Loblaw Plans Store and Supply Chain Investments of $1.49 Billion in 2023

Loblaw Companies Ltd., parent company of the Loblaws supermarket chain, will invest $2 billion Canadian (approximately $1.49 billion) to improve its network of 2,500 stores in 2023. These capital investments will include 38 new and/or relocated stores and conversions or renovations to nearly 600 more. Other areas slated for the investment, which is expected to…

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Disney and Kroger Collaborate on Streaming Retail Media Push

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. Disney Advertising has launched a limited beta test to create more ways for advertisers to reach high-value audiences through retail media insights across select inventory from Disney’s portfolio, beginning with Hulu. The…

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How PAVE Global Can Help Retailers Build Next-Gen Store Design Teams

Talent acquisition and retention are a top challenge for organizations across many industries, but retailers in particular are struggling to fill their talent pipelines with young professionals that have the strategic and tactical expertise they need to evolve and differentiate their brands. For example, retailers are increasingly seeking young and diverse talent to support their…

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Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People Officer and General Counsel & Corporate Secretary. The retailer also has named a new COO. Bryan Muehlberger, previously CIO of The Beachbody Company and Red Bull, will oversee all digital and information technology…

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Road Runner Sports Ties Digital Signage to its VIP Loyalty Experience

Road Runner Sports is enhancing its in-store experience and streamlining sales associates’ duties with digital signage introduced in partnership with Creative Realities. Members of Road Runner’s VIP loyalty program can get a personalized in-store experience using the displays, including a welcome video and a digital queue tracker that lets them continue shopping while they wait…

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Walmart Introduces Renewable Natural Gas Engine into its Transportation Fleet

Walmart has advanced its commitment to a zero-emissions transportation fleet with the debut of a 15-liter compressed natural gas engine that will be incorporated into Walmart’s vehicles. The X15N engine, supplied by Cummins and fueled by Chevron, uses compressed natural gas (CNG) linked to renewable natural gas. The first truck will make an inaugural trip…

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