CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by…
Sam’s Club will open its 37,000-square-foot design thinking studio, dubbed Clubhouse, this summer on the retailer’s Bentonville, Ark. campus. Sam’s Club, which first announced plans for the studio in June 2022, will use Clubhouse as an innovation engine for testing products and designing new, enhanced experiences for members and associates. Additionally, the retailer has digitized…
After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She will be the first person to take on the…
Starbucks and the Workers United union have agreed on a framework for collective bargaining discussions for the nearly 400 stores represented by the union. They also have aligned on how to resolve litigation between the union and the company and are seeking to establish a fair process for workers to organize. As a sign of…
Authentic, formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. Authentic brands including Juicy Couture, Frederick’s of Hollywood and the newly launched Authentic.com already use the solution provider’s AI-powered technology, but now Fast Simon has become a preferred partner…
In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and features built for science fiction adventure and were among the first to include the now-iconic LEGO minifigure. Winning toy of the year in Germany and the UK in 1979, LEGO Space helped drive…
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority (88%) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the…
Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient, Epsilon and CitrusAd to create the new offering. “Goose Media Network…
Macy’s, Inc. has unveiled its Bold New Chapter strategy, signaling a major shift for the iconic department store retailer. Macy’s plans to close 150 underproductive nameplate stores — approximately 50 this year alone — and continue its expansion of smaller-format stores as it prioritizes investment in about 350 go-forward locations. Additionally, noting that its luxury…
Olfactory NYC has ventured inside the Beltway for its latest store, which will open in April. The brand, founded in 2017, has three stores in New York City and one in Boston. The Olfactory NYC store experience is designed to eliminate the guesswork behind choosing — or even creating — a signature scent. When visiting…
